Stroll

Now that I am living in Berkeley, safety has become a concern for me as I stroll the city. This is why I became involved with Stroll— a startup based in Berkeley that allows pedestrians find the safest route to their destination.

Duration

October 2021 - January 2022

Roles

Promoted the Stroll app to ensure a sense of safety among Berkeley pedestrians.
Collected users’ feedback to improve and add features to the app to optimize their experience.

Skills

User-centered research
User interviewing
Collaborative decision-making
Usability testing
Creative branding
Collaboration and communication

Purpose

As hate crimes have significantly skyrocketed in large cities in the past years, Stroll’s main goal is to protect pedestrians from danger as they stroll through the city of Berkeley.

Research Topics and Questions

General Safety Questions

What are your top two concerns while walking home from the university campus daily?
Is it compelling enough that you would be open to paying for an app if you had the money? Why or why not?

Stroll App Questions

What were some confusing or unexpected behaviors in the app (if any) that would push a potential user away from using Stroll?
Do you have any future recommendations for Stroll?

Target Audience

University students

Berkeley residents

UC Berkeley students

Methodoloy

Google Forms surveys

Zoom interviews

Outcomes

Students value safety and are interested in an app that promotes safety.

Students are willing to invest in an app that costs money, if the app had unique feature(s).

Users hope to find additional features and updates in the app to increase safety while navigating to their destination.

Future Updates

Provide users with different route options with their rate of safety level, allowing user to choose their desired route.

Provide a map of city with areas of city highlighted based on area’s safety level.

Add additional preferences of safety based on traffic, bike lane presence, crime rate, etc.