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Hi, I'm Asbah!
I am a passionate designer and researcher driven to solve real world problems by seamlessly integrating human cognition, data, technology, and design to ultimately create optimal experiences.
Take a look at what I've been up to lately!
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Designing digital products by applying behavior change techniques to encourage consumers to act sustainably.
Aug - Dec 2023
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Identifying behavior change techniques within digital products to encourage consumers to act sustainably.
June 2023 - Present
An app that strives to ensure safety and community-building among UC Berkeley pedestrians.
April - May 2023
A redesigned version of the CalCentral website to make the process of planning and enrolling in courses more optimal, accessible, and user-friendly for UC Berkeley students.
March 2023
Understanding student pedestrians' concerns and preferences for safety to create a safer Berkeley.
October 2021 - January 2022
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A new and improved fashionable, safe, and durable tote bag, carefully handcrafted for the Pakistani market.
March 2022 - May 2022
Check out my other work!